Lilly Minkove

Customer Insights GURU & Fractional Chief STrategy Officer
Former Coach, LVMH, McKinsey

I leverage my unique combination of McKinsey training & global retail leadership to help brands craft customer-centric growth strategies for the modern era of retail.

I help brands understand their consumers with forensic level insights - who they are, how they live, what they love, why they are loyal, & when they buy. Armed with these valuable insights, I craft strategies to win with emotional connections, establish cultural relevance & build brand loyalty. Big S Strategy backed with actionable roadmaps.

SCHEduLE 30-60 MINUTES TO DISCUSS

• Brand & Corporate Transformation Strategy
• International Expansion with Retail & Franchise Focus
• Segmentation to Guide Brand Growth
• Strategic Customer Insights

How it works

[01]

find

Explore and connect with our industry experts, seasoned brand builders, & trusted advisors.

[02]

schedule

Choose a time that fits your schedule.

[03]

connect

SHARE CONTEXT, ASK QUESTIONS, LEAN IN, AND GET ANSWERS.

FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.