Insights

The ideal is becoming a media brand that sells products, not a DTC brand that has social media.

According to Member Sara McCord: “We also know that social media can provide community, information, resources, support, and dare I say–hope.”

BOARD Members share their predictions, in the spirit of collective effervescence.

According to BOARD Member Beau Nelson: “The pull of nostalgia in beauty is undeniable. It creates emotional ties between consumers and brands, drives trends, and shapes how we shop. Brands that embrace nostalgia while staying innovative will continue to capture our hearts. For consumers, engaging with these products is like having one foot in the past and the other in the present—a blend of memory and modernity that feels just right”

Member Amanda Mintz tells us: “The top challenge is finding true hybrid talent who can seamlessly blend traditional creative craft with AI tools, data fluency, and multi-platform expertise/”

BOARD Member Christine Morrison reminds us: “The brands who showcase and connect authentically are reaping the rewards of the $15 trillion in purchasing power of women over 50, the “super consumers” from the healthiest, wealthiest and most active generation.”

According to BOARD Member Adam Nelson: “Pioneering publicists move beyond the usual. They scout for diverse voices that challenge customs and captivate audiences. PR kindles conversation. It makes the factual actual. By prioritizing authentic connections overreach, publicists craft stories that attract attention. That’s a shift from pushing to planting, from temporary to lasting.”

“The current market of technological change and shifting consumer expectations, one truth remains constant: meaningful connection demands boundaries. The future of digital interaction is starting to look familiar to those of us who grew up curating mixtapes and screening calls.” - says BOARD Member Adrienne Arieff

“While it will take a while to digest, reflect, and regroup, in the spirit of community I asked some Members to share how they are feeling at this pivotal moment in history.” BOARD Member April Uchitel

As tensions rise, so do expectations, says BOARD Member Jordan Nasser.

THE BOARD’s new Go-to-Market Mandate delivers cutting-edge strategies for navigating today’s dynamic marketplace—download now to access insights from top C-Suite experts and elevate your brand’s impact.

BOARD member Pardé Bridgett critiques hollow corporate apologies and the lack of genuine diversity in creative industries, emphasizing the importance of accountability, true inclusivity, and culturally driven innovation to build impactful, authentic brand messages.

BOARD member Tiffanie Darke highlights how sustainability alone doesn’t drive sales in fashion, but brands like Reformation succeed by leading with desirable products while integrating sustainable practices, proving that clever strategies can align with consumer appeal and business success.

BOARD member Summer Nilsson shares her journey from a media career to creating the Loodor Tales Series, focused on empowering youth through storytelling and mental health advocacy.

BOARD Member Katie Irving on Why Sticking to What Works Could Be Your Brand’s Biggest Risk in our first issue of THE BOARD BRIEFING on LinkedIn.

BOARD Member Anna Vale on her (career) identity crisis turned opportunity.

BOARD Member Kori Dyer Mastroienion the power of fractional work.

BOARD Member Steve Tate on why the time is NOW for AI expertise in senior leadership.

BOARD Member Karly Hand shares how fractional teams help with building a brand and maintaining the momentum.

“One of the not so secret downsides of consulting is that, at times, it can be isolating.”- BOARD Member Alisa Greenspan

“To grow a brand at an exponential level, one thing is certain: innovation must come before everything—including workflow efficiencies, and fear of making mistakes. But if a team is more competitive than collaborative, is true innovation possible? “ - BOARD Member Jill Di Donato

BOARD Member Faye McCray shares how employing fractional talent can offer fresh, diverse insights and ensure your campaigns resonate with broader, more representative audiences. Learn about the SEE approach—Stop, Evaluate, Empower—to guide reflective and impactful storytelling.

“In the world of consumer public relations, one of the biggest shifts over the last five years is the advancement of affiliate PR. The lines between public relations and marketing are blurred. “ PR + Marketing Consultant, BOARD Member & Office Hours Advisor Travis Paul Martin

“When the cost of a fractional executive ranges between 19 to 31 percent of a full-time employee, it makes business sense to walk before you run and start fractional. “ BOARD Member Sydney Badger

BOARD Member Lane Timian shares why Fractional leaders provide the agility and adaptability to navigate change and position for growth quickly.

“Fractional executives were allowed to be unicorns.” -BOARD Member Maggie Spicer

BOARD member Adrienne Arieff shares how “Your integrated human+AI approach allows you to reallocate resources for deeper strategic thinking and creativity.”

According to BOARD Member Jeanne Meyer: “Fortunately, here’s a workforce trend that offers a counterbalance to the sort of bland output that often results from generative AI tools:  a growing number of senior level executives are hanging up a shingle and offering their expertise to more than one company at a time.”