Kirsten Ludwig

Founder @ in good co
Former cco @ SET (acquired by wpp)/ creative leader @ ralph lauren, anthropologie & american eagle outfitters

I'm the Founder of IN GOOD CO, a global brand consultancy igniting challenger brands with fearless positioning.

We work with funded start-ups and Fortune 500 brands to ensure they stand out. Clients include Pinterest, Psycho Bunny, Amass, Sex With Emily, Zappos, and more.

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Prior, I was Chief Creative Officer at SET & led the agency to a successful acquisition by WPP. & before that I built my reputation in the fashion & retail space leading such as Ralph Lauren, Anthropologie & American Eagle Outfitters.

I've been featured in Forbes, hosted workshops at Worthy Women and led panels for Creative Week. I am the podcast host of Lit From Within and Good Thinking.

I'm a lover of life, constant optimist and wellness nut.

SCHEduLE 30-60 MINUTES TO DISCUSS

• Advice on team dynamics
• Best practices for retail strategy
• Creative strategies for wellness & fashion brands
• How to build brand positioning
• Launching & rebranding startups
• Tips for scaling global brands

How it works

[01]

find

Explore and connect with our industry experts, seasoned brand builders, & trusted advisors.

[02]

schedule

Choose a time that fits your schedule.

[03]

connect

SHARE CONTEXT, ASK QUESTIONS, LEAN IN, AND GET ANSWERS.

FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.