Kelly St. John

CEO & Founder of KSJ Collective
Former VP of beauty Neiman Marcus, National Director Estee Lauder

I am a performance driven beauty & wellness veteran with over 25 years of experience developing brands, delivering sustainable growth strategies & driving people & profit forward.

As the Founder & CEO of KSJ Collective, a strategic growth consultancy for emerging beauty & wellness brands, I create transformative growth strategies that achieve sales targets, build brand equity & grab market share.

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With a deep understanding of the ever-changing beauty industry, coupled with an extensive network of retailers, leaders, & investors, I support founders as a beauty brand consultant, strategist, advisor, collaborator, & connector.

With a reputation for professionalism, diplomacy, & grace under pressure, I balance instinct with informed risk-taking to make decisions that drive top performance in both people & products.

Motivated by an intuitive knowledge of people’s unique skills & differentiating qualities, I forge collaborative relationships with brand founders, key decision makers, business partners & investors. My people-first approach helps me establish trust, energize teams, & unify the Collective around a shared vision.

SCHEduLE 30-60 MINUTES TO DISCUSS

• Brand Development
• Go-to-Market
• Investor Relations
• Retail Assortment Strategy
• Retail Distribution Strategy
• Retail Readiness
• Sales, Education & In-Store Leadership
• Strategic Account Management

How it works

[01]

find

Explore and connect with our industry experts, seasoned brand builders, & trusted advisors.

[02]

schedule

Choose a time that fits your schedule.

[03]

connect

SHARE CONTEXT, ASK QUESTIONS, LEAN IN, AND GET ANSWERS.

FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.