BRIANA SWORDS

Merchandising + Retail Expert, Start-Up specialist
Founder SWORDS-SMITH,
Formerly Levi's Strauss & Co and Hanesbrands

I am a product and retail specialist. I believe in the power of products to tell compelling stories, create genuine customer connections and spark inspiration.

I specialize in product and merchandising strategy, customer experience design + retail and sales strategy.

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I have 18 years of experience in the fashion industry, both at large global brands and start-ups. I am best known for co-founding SWORDS-SMITH, an NYC retailer with a customer experience focused mission and an elevated roster of designers including Issey Miyake, Collina Strada, Maison Margiela, Willy Chavarria and more. The unique product strategy was featured in The New York Times, WWD, Vogue, Elle and T Magazine, among others.

Previously I was at Levi Strauss & Co. and Hanesbrands, where I specialized in design and new revenue strategy.

SCHEduLE 30-60 MINUTES TO DISCUSS

• Retail and sales strategy
• Growth and profitability paths
• Customer experience/CRM
• Merchandising
• Buying
• Creative direction and design
• Product and market strategy
• E-commerce
• Start-Ups: Plan, Launch, Grow!

How it works

[01]

find

Explore and connect with our industry experts, seasoned brand builders, & trusted advisors.

[02]

schedule

Choose a time that fits your schedule.

[03]

connect

SHARE CONTEXT, ASK QUESTIONS, LEAN IN, AND GET ANSWERS.

FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.