Bette Ann Fialkov

Influencer marketing & celebrity Partnership expert
Former head of Entertainment & culture hims & hers, director of influencer marketing & cultural partnerships lyft, influencer marketing google (google+ & google hardware)

I am an expert in influencer marketing, celebrity partnerships, entertainment marketing, & strategic brand partnerships.

Having spent almost 15 years working brand-side for brands like Google, Lyft, & Hims & Hers, I know how to build and execute strategies centering around storytelling & growth with influencers & celebrities.

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I have a track record of launching & scaling influencer programs & executing PR-worthy celebrity partnerships. Not to mention, I also love producing a great influencer event.

Within my consultancy, I have worked across many verticals from fitness to fintech to help operationalize & execute influencer strategies. I put brands at the center of culture & subcultures by executing thoughtful campaigns & partnerships.

I love working with any size brand from startups to Fortune 500 companies. I also love mentoring & educating. Currently, I teach a higher education class at Parsons on influencer marketing & celebrity partnerships & mentor for Duke University as part of their Experts in Entrepreneurship program.

SCHEduLE 30-60 MINUTES TO DISCUSS

• Ambassador programs
• Building teams to execute influencer marketing
• Celebrity partnerships
• Cultural marketing & sponsorships
• Entertainment marketing
• Experiential
• Influencer marketing
• Strategic brand partnerships

How it works

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find

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[02]

schedule

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[03]

connect

SHARE CONTEXT, ASK QUESTIONS, LEAN IN, AND GET ANSWERS.

FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.