Alta Sparling explores the scent revolution that is upon us, and the habits, values, and brands that are shaping the way Gen Z and Gen Alpha shops.

Bold branding can help arts institutions transcend tradition and connect more deeply with modern audiences. With this approach, Christopher Ritter reimagines Cincinnati Ballet for a new era.

A truly conscious brand doesn’t just say it cares about sustainability - it sources better, uses less, and informs more. It doesn’t claim community is everything - it listens, invites, and co-creates. The inside and the outside have to match.

Jill Di Donato reflects on the mental shift from corporate culture to independent work, emphasizing the importance of community, self-care, and redefining professional value beyond titles.

The brands that win attention in 2025 will be the ones that adapt quickly—offering value to journalists, leveraging data, and rethinking tools like press releases for the modern era. Jeanne Meyer presents the new playbook for winning strategies.

Rachel Swanson shares findings from a survey of 150 Gen Z individuals, revealing their strong self-confidence, health optimization practices, and continued interest in mood-altering substances.

How an unexpected federal furlough challenged Faye McCray’s long-held belief in career stability and pushed her to embrace discomfort as a catalyst for growth.

Let’s talk about sex— the sexual wellness industry, which the market has taken for quite a ride.

As a trademark and business attorney, I’ve seen firsthand how legal strategy can make or break a brand. Robust trademark protection, vigilance against infringement, and savvy licensing practices are essential for long-term success.

Zoe Weisberg Coady shares 7 Principles of Building a Community for Personal Growth and Professional Excellence

Rebecca Bartlett shares: “The research is clear: The timeline for teen development has expanded, breaking through the traditional boundaries of ages 13-19. Rather than emerging as fully-formed ‘Young Adults’ at age 20, the journey to adulthood now spans nearly two decades.

Marketers, get excited. Parents, prepare yourselves.”

Member Anna Vale compares the goal setting, training, and grit of marathon training to building a business.

Duo of Duolingo is dead; and member Jenifer DeSofi shares how the creative revolution is shaping the future of business.

Kirsten Ludwig breaks down the formula for innovation.

Member Kim Wileman delves into ageism in the beauty industry and expertise earned over time.

“Beauty competition may have intensified with the rise of dupes, but for luxury brands, the opportunities remain abundant - just wrapped in a new playbook.” Member Mei Grandell gives us the scoop

The ideal is becoming a media brand that sells products, not a DTC brand that has social media.

According to Member Sara McCord: “We also know that social media can provide community, information, resources, support, and dare I say–hope.”

BOARD Members share their predictions, in the spirit of collective effervescence.