How Fractional Talent Can Transform Your Brand's Storytelling Strategy
BOARD Member Faye McCray shares how employing fractional talent can offer fresh, diverse insights and ensure your campaigns resonate with broader, more representative audiences. Learn about the SEE approach—Stop, Evaluate, Empower—to guide reflective and impactful storytelling.
Fractional Consultants Are The Continuing Education Tool Your Brand Needs
“In the world of consumer public relations, one of the biggest shifts over the last five years is the advancement of affiliate PR. The lines between public relations and marketing are blurred. “ PR + Marketing Consultant, BOARD Member & Office Hours Advisor Travis Paul Martin
If I were starting a brand today, I'd lean on fractional teams for as long as possible
“When the cost of a fractional executive ranges between 19 to 31 percent of a full-time employee, it makes business sense to walk before you run and start fractional. “ BOARD Member Sydney Badger
The Secret Sauce Your Brand is Missing: Why Fractional Leadership is Your Next Power Move
BOARD Member Lane Timian shares why Fractional leaders provide the agility and adaptability to navigate change and position for growth quickly.
DREAM TEAMS Are A Force Of Nature
BOARD Member Rachel Roberts Mattox shares: “The most profound lesson I've learned follows the laws of nature: the secret to survival is found in the company we keep.”
The Great Un-Learning: What Going Fractional Taught Me about Radical Rejection
“Fractional executives were allowed to be unicorns.” -BOARD Member Maggie Spicer
A LinkedIn Post in 5 Acts: Communications Leaders Coping with AI from Denial to Codependency
BOARD member Adrienne Arieff shares how “Your integrated human+AI approach allows you to reallocate resources for deeper strategic thinking and creativity.”
Can AI Produce High Value Work Requiring Serious Expertise?
According to BOARD Member Jeanne Meyer: “Fortunately, here’s a workforce trend that offers a counterbalance to the sort of bland output that often results from generative AI tools: a growing number of senior level executives are hanging up a shingle and offering their expertise to more than one company at a time.”
THE SECRET TO SUCCESS IS MORE OBVIOUS THAN YOU’D THINK
BOARD Member Jennifer Millspaugh, PhD shares the key for brands to navigate this new era of social commerce and seismic technological transformations.
TWO LEADERS, ONE QUESTION
BOARD Member Jo McKinney shares her experience as a fractional CMO at Elemind Technologies, Inc., and her conversation with its CEO, Meredith Perry, shed light on a powerful and recently popular answer to this dilemma: fractional leadership.
WHY A FRACTIONAL PRODUCT DEVELOPER RECOMMENDS FRACTIONAL CONTRACT MANUFACTURERS
Why do fractional product developers recommend fractional contract manufacturers? BOARD Member Tamar Lara Kamen gives advice to plan for the worst case scenario.
THE ARTISTRY OF FRACTIONAL CONSULTING: NAVIGATING INNOVATION IN A DIGITAL ERA
Wondering how can fractional consulting lead innovation? Board Member, Caroline Rothwell Gerstein discusses the. best approach could propel you forward in the digital era.
WHY GLOCALIZATION WITH FRACTIONAL TEAMS MAKES THE MOST SENSE
Board Member, Kailu Guan discusses how a fractional approach isn't just beneficial—it's essential for international brands entering the US market.
HIRE LIKE YOUR LIFE DEPENDS ON IT
“Hire talent as if your life depends on it – because in the high-stakes realm of startups, it just might.” - Celia Chen
WHY OFFICE HOURS?
Wondering what OFFICE HOURS is all about? BOARD Founder and CEO, April Uchitel, discusses the benefits of thinking Fractional.
BRANDS & CONSULTANTS
Brands and Consultants…BOARD Member, Katie Irving discusses the importance both of these roles have when it comes to launching and growing a successful brand.
ETAIL ROUND-UP: WHERE TECH MEETS RETAIL
BOARD Member, Katie Wilson discusses the 25th annual eTail™ conference.
HOW BECOMING A FRACTIONAL CMO ENDED MY 5 YEAR INFERTILITY BATTLE
BOARD Member, Camilla Craven talks about her journey from infertility to motherhood through the fractional lens.
BACK TO THE FUTURE?
BOARD Member, Julia Melbourne discusses the decision to ban social media at The Row Winter ‘24 Presentation.