Loree Lash Valencia

Fractional Chief Revenue Officer / Growth Strategist / Former VP of Sales – WGSN & JOOR | Head of Strategic PArtnerships Fila – | CRO – Luxlock

I’m a growth strategist and sales leader with over 20 years of experience scaling consumer, SaaS, and lifestyle brands. From fashion to tech to beauty, I’ve helped companies uncover white space, sharpen positioning, and build go-to-market strategies that deliver measurable growth.

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At WGSN I drove record sales across North America, and at JOOR I built the business development engine that transformed wholesale operations for leading global brands. I’ve closed over $100M in new revenue, grown and led high-performing teams, and partnered with companies from Fortune 500s to fast-growing startups. Today, as a Fractional CRO and advisor, I help brands align sales and marketing, optimize messaging, and design growth strategies that scale.

SCHEduLE 30-60 MINUTES TO DISCUSS

• White space & UVP definition
• Sales & marketing alignment
• Business development strategy
• Go-to-market planning & execution
• Pitch & messaging optimization
• Strategic partnerships
• Revenue growth & pipeline building
• Brand positioning

How it works

[01]

find

Explore and connect with our industry experts, seasoned brand builders, & trusted advisors.

[02]

schedule

Choose a time that fits your schedule.

[03]

connect

SHARE CONTEXT, ASK QUESTIONS, LEAN IN, AND GET ANSWERS.

FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.