Jo McKinney

CEO, CMO, AI Strategist, Former CEO, Burns Group

Perpetually bored with the status quo, I work at the intersection of AI strategy, brand growth, and business transformation, partnering with companies to reimagine every workstream for an AI-native future.

Read More

With roots in advertising and marketing, and a track record leading CPG, health, and wellness brands through reinvention, I’ve reframed legacy portfolios, launched breakthrough products, and scaled start-ups into market-ready businesses. After scaling Burns Group to acquisition as CEO, I now help companies move beyond AI for efficiency and toward AI as a catalyst for long-term growth.

SCHEduLE 30-60 MINUTES TO DISCUSS

• Brand & Marketing Strategy
• AI Strategy
• Brand Positioning
• Brand Reframing
• Product Innovation
• Startup Scaling
• Advertising, Marketing
• CPG
• Health & Wellness

How it works

[01]

find

Explore and connect with our industry experts, seasoned brand builders, & trusted advisors.

[02]

schedule

Choose a time that fits your schedule.

[03]

connect

SHARE CONTEXT, ASK QUESTIONS, LEAN IN, AND GET ANSWERS.

FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.