Jenifer Desofi

Brand President, Chief Product Officer
Former Disney & Levi's

I believe the key to a thriving business lies in a framework that seamlessly blends creative vision with strategic execution.

With a career dedicated to building, scaling, & transforming brands, I have led all aspects of product, brand, and experience creation—from concept to delivery—for some of the world’s most iconic companies. As a strategic leader & creative pioneer, I specialize in developing consumer-centric, culturally relevant, & commercially successful strategies.

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As the former EVP, Head of Global Product Creation at Disney, I led a global team of 2,000 across 130+ merchandise categories, overseeing ~$60B in market share. I’ve built and executed high-impact frameworks for product innovation, marketplace positioning, & global brand growth—while fostering world-class teams.

If you’re looking for executive-level guidance on scaling your business, optimizing brand & product strategy, driving product innovation, or maximizing retail market segmentation let’s connect!

SCHEduLE 30-60 MINUTES TO DISCUSS

• BVP & Brand Ethos
• Creating & Repositioning Brands
• Global Team Structure & Mgmt Strategy
• Iconic & Global Brand Management
• Management & Coaching
• Market Segmentation Strategies
• Product + Brand Strategy
• Product Creation & Innovation
• Professional Development
• Retail Strategy

How it works

[01]

find

Explore and connect with our industry experts, seasoned brand builders, & trusted advisors.

[02]

schedule

Choose a time that fits your schedule.

[03]

connect

SHARE CONTEXT, ASK QUESTIONS, LEAN IN, AND GET ANSWERS.

FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.