Caroline Rothwell

Founder, CARO Consulting, Brand, Product, Sales & Retail Strategist, Fractional CMO & Licensing Advisor

I’m Caroline Rothwell Gerstein, founder of CARO Consulting. I advise companies in DTC, tech/AI, and manufacturing to expand categories, scale sales, and grow retail presence.

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My work spans brand, product, sales, retail, and licensing strategy — blending go-to-market clarity with hands-on execution.

I partner with companies and investors who are shaping what’s next — including Taubman Group, The Recording Academy, Nordstrom, Maeka Standard, JPMorgan, Latitude Regenerative Real Estate, Outlier Ventures, DigitBridge, Onestop Internet, Mario Badescu, White Space Brands Group, and House of Harlow. Across clients, the throughline is growth: unlocking new revenue streams, strengthening brand story, and building strategies that are relevant, resilient, and future-ready.

SCHEduLE 30-60 MINUTES TO DISCUSS

• BRAND POSITIONING & NARRATIVE CLARITY
• PRODUCT STRATEGY & CATEGORY EXPANSION
• SALES & RETAIL GROWTH STRATEGY
• LICENSING & PARTNERSHIP DEAL STRUCTURING
• GO-TO-MARKET STRATEGY FOR DTC & OMNICHANNEL BRANDS
• MARKETING, COMMUNITY & CREATOR ENGAGEMENT STRATEGIES
• BUSINESS DEVELOPMENT & STRATEGIC PARTNERSHIPS
• AI & EMERGING TECH INTEGRATION FOR BRAND AND GROWTH STRATEGY
• FRACTIONAL CMO & ADVISORY SUPPORT FOR FOUNDERS AND INVESTORS

How it works

[01]

find

Explore and connect with our industry experts, seasoned brand builders, & trusted advisors.

[02]

schedule

Choose a time that fits your schedule.

[03]

connect

SHARE CONTEXT, ASK QUESTIONS, LEAN IN, AND GET ANSWERS.

FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.