CASE STUDY
THE MODA OPERANDI DREAM TEAM
ABOUT THE COMPANY
Moda Operandi is an online luxury fashion retailer that allows customers to pre-order looks directly from designers, immediately after their runway show.
OUR PARTNERSHIP
THE BOARD was engaged to identify a beauty strategy that aligned with their mission and overall market positioning and draft a high level roadmap. Key deliverables included a business plan and financial model for their board to approve. Our team collaborated with their executive team on a quick two- month turn around.
DEMONSTRATED IMPACT
THE BOARD assessed all aspects of the brand - from customers, white spaces, assortment segments, beauty shopping requirements to potential business models. We delivered a robust 5-year financial model with high/medium/low plans based on the desired level of investment. This plan was used to get budget approval and greenlit for execution later that year.
EXECUTIVE
CYNDI ISGRIG, CEO/CFO
TARGET, DERMSTORE
APRIL UCHITEL, CEO
VIOLET GREY, ONDA
BEAUTY, SPRING, DVF
MARKETING
SELF EMPLOYED AGENCY,
KKW, KYLIE COSMETICS
ANITA GATTO, CMO
KATE DUBIN, GM
DR. BARBARA, STURM,
CHARLOTTE TILBURY
CURATION
KELLY ATTERTON,
BEAUTY EDITOR
C MAGAZINE, ALLURE,
VOGUE, VANITY FAIR
KATHRYN BEATON, GM
CHLOE & ISABEL, TOCCA
FINANCE
JULIA XU,
CHIEF OF STAFF
ALIBABA, DISNEY