Xella Health is revolutionizing precision healthcare for women. Our mission is rooted in prevention, early detection, and personalized care for conditions that uniquely impact women across every life stage—from chronic symptoms to fertility, perimenopause, and preventative cancer screening.

Through at-home diagnostics and expert-led care pathways, Xella delivers clinical-grade, emotionally intelligent healthcare—accessible, personalized, and designed for today’s woman. We're not just building a femtech brand. We're pioneering the future of women’s health.

Learn more: joinxella.com

Opportunity Overview

Xella is seeking a UX/UI design and development partner to bring its brand to life through a high-impact, conversion-optimized website. This partnership will focus on crafting a digital experience that reflects the intelligence, warmth, and care at the core of the product. The project will be executed in two phases:

• Phase 1: A branded landing page with quiz/intake functionality and email capture — go-live October 2025

• Phase 2: A full content site hosted on Shopify, built for both individual consumers and clinicians — go-live January 2026

This RFP is focused exclusively on the public-facing website and does not include the patient portal.

Scope of Work

Phase 1: Launch Landing Page

• Responsive landing page design and development

• Quiz or intake form integration

• Klaviyo connection for email capture

• Creative and copy direction provided (strategic input welcome)

• Motion or interactive features optional but appreciated

Phase 2: Full Website Build

• Custom Shopify website featuring:

  • Homepage

  • Our Solutions / Pricing

  • For Individuals

  • For Clinicians

  • About Us

  • Journal / Articles (CMS)

  • FAQ

  • Contact Page

  • Header + Footer

Functionality Requirements

• Fully responsive, mobile-optimized design

• Klaviyo email integration

• Accessible and SEO-friendly

• Smooth interactions and polished transitions

• Easy to maintain and update post-launch

Ideal Candidate

The ideal partner will bring:

• Strong design sensibility and a user-first approach

• Proven experience with Shopify-based builds

• A portfolio of digital work in wellness, tech, or DTC sectors

• Ability to balance aesthetics with usability and performance

• Clear communication and end-to-end execution from design to deployment

Timeline

• Phase 1 Launch: October 1, 2025

• Phase 2 Launch: January 4, 2026

Submissions due by july 17th