Weleda - COO

The Role
Weleda - a global leader in natural beauty and personal care - is seeking a seasoned operational leader to help shape the next phase of its U.S. growth. This advisory engagement will focus on building a long-term strategic roadmap across distribution, marketing, and organizational design to ensure sustainable scale within the structure of a global organization.

Key Areas of Support:

  • Develop a long-term strategic plan spanning distribution, marketing, and internal capabilities to support growth and scalability.

  • Conduct a comprehensive organizational assessment, identifying strengths, gaps, and resource needs.

  • Advise on investment levels, operating model efficiencies, and distribution opportunities to expand reach while maintaining brand integrity.

  • Collaborate closely with leadership to ensure all recommendations align with global business constraints and standards.

  • Provide high-level guidance and frameworks - no implementation required.

Ideal Candidate:

  • Deep experience in beauty and personal care, ideally with small or emerging brand operational leadership.

  • Proven success helping CPG or beauty companies scale strategically while preserving brand DNA.

  • Strong understanding of organizational design, growth planning, and channel strategy.

  • Capable of balancing entrepreneurial agility with the discipline of working within a global structure.

Engagement Details:

  • Budget: $50,000

  • Timeline: Approx. 2–3 months

  • Start Date: February/March 2026