Nodpod - Fractional CGO
Nodpod is a patented sleep mask brand loved by customers and trusted by premium retailers like Nordstrom, Barnes & Noble, Anthropologie and (soon) ULTA. They are at a pivotal growth stage and looking for a performance-minded, brand-sensitive Fractional Chief Growth Officer to help us unlock the next phase of scale, from $10M to $ 100M.
They are starting with a 4- to 6-week engagement focused on auditing their current growth ecosystem and delivering a clear, actionable roadmap. If it’s a great mutual fit, this could evolve into an ongoing fractional leadership role.
What You’ll Do (Phase 1: Audit & Roadmap)
• Conduct a full-funnel marketing audit: site experience, paid media, email/SMS flows, and repurchase behavior
• Evaluate growth metrics: CAC, AOV, LTV, repurchase rate, churn, and key customer segments
• Assess current tech stack: Shopify, Klaviyo, Meta Ads, etc.
• Identify low-lift wins and high-impact growth opportunities
• Build a 6–12 month roadmap with clear priorities and budget guidance
• Recommend tools, reporting infrastructure, or talent needs to scale growth efficiently
Ideal background
• Strategic and hands-on, comfortable shifting between 30,000 ft and the executional trenches
• 7–10+ years in growth or performance marketing for premium DTC, lifestyle, or wellness brands
• Fluent in data but brand-aware, you understand emotional storytelling and beautiful product design
• Comfortable in fast-moving founder-led environments
• Experienced in brands scaling between $5M–$50M
• Bonus: You've worked in or around retail-aware DTC brands or patented/unique consumer products
Engagement Details
• Project Fee: $5,000–$8,000 for the initial roadmap engagement
• Timeline: 4–6 weeks
• Potential to Extend: If it’s a strong fit, we’re open to a longer-term fractional partnership