About HOL+

HOL+ is a fast-growing, holistic health and wellness brand at the intersection of clinical care, consumer products, community, and media. Its mission is to transform the conversation around health, making it accessible, personalized, and culturally relevant by combining diverse systems of medicine into a cohesive, one-stop experience for every patient journey.

HOL+ is seeking a seasoned Fractional Chief Marketing Officer (CMO) to help scale its strategic initiatives. This leader will play a pivotal role in building brand authority, driving new customer acquisition, and aligning marketing across multiple business verticals.

Role Overview

The Fractional CMO will serve as a strategic partner to the executive team, setting the vision and guiding execution across digital, social, paid media, and partnerships. This leader will not manage campaigns day-to-day, but instead design and oversee the system, defining priorities, mentoring internal teams, managing external agencies, and ensuring measurable ROI.

Key Responsibilities

• Define and lead HOL+ overall marketing strategy aligned with revenue and growth goals.

• Position the brand for category leadership in integrative and functional medicine.

• Translate business objectives into actionable marketing roadmaps with clear KPIs.

• Refine brand positioning, voice, and visual identity across all verticals (clinics, products, media).

• Ensure consistent storytelling across web, social, PR, and content platforms.

• Build thought leadership positioning for the founder and brand.

• Develop and optimize customer acquisition funnels (SEO, social, paid, influencer, PR).

• Oversee campaign performance and key metrics (ROI, LTV/CAC).

• Explore and test new channels including CTV, partnerships, affiliates, podcasts, and experiential.

• Manage and mentor internal marketing teams and workflows.

• Evaluate, hire, and oversee external partners (SEO, ads, PR, creative).

• Implement marketing dashboards for real-time analytics and accountability.

• Guide go-to-market strategies for new products, services, and programs.

• Oversee launches across e-commerce, clinics, and media platforms.

• Strategize local and B2B marketing initiatives.

Qualifications

• 10+ years in marketing leadership, ideally with high-growth consumer health, wellness, or lifestyle brands.

• Proven success scaling revenue and brand awareness through integrated marketing.

• Deep expertise in digital marketing (SEO, paid media, lifecycle marketing, analytics).

• Strong experience managing teams, agencies, and cross-functional collaboration.

• Exceptional communication skills; ability to translate strategy into actionable execution.

• Entrepreneurial mindset; thrives in fast-paced, evolving environments.

Deliverables

• A clear, measurable marketing roadmap aligned with revenue and brand goals.

• Increased ROI across paid and organic channels.

• Elevated brand positioning and media presence in the integrative health space.

• Efficient marketing operations with clear roles, systems, and accountability.

• Scalable frameworks for growth across teams, systems, and partnerships.

• 30% total revenue growth.

Commitment & Compensation

• Location: In person/  Remote / Hybrid 

• Part-time / Fractional (5-10 hours per week)

• Range - $5-7k depending on hours