Francesca’s -
VP OF brand marketing

About the Company
Francesca’s is entering an exciting new chapter of reinvention and growth. With over 400 boutiques nationwide, a fast-growing e-commerce business, and a beloved brand, the company is reimagining how it connects with customers through accessible fashion, community, and creativity.

The Opportunity
The Vice President of Brand Marketing will lead the evolution of Francesca’s brand- shaping how it shows up across every touchpoint: boutiques, digital, social, partnerships, events, and more. This leader will define and execute an omnichannel brand strategy that inspires loyalty, drives engagement, and elevates cultural relevance.

This is a role for a builder- a visionary marketer who can blend strategy and creativity to deliver impactful storytelling and business growth.

Key Responsibilities

  • Develop and lead francesca’s brand marketing roadmap across all channels.

  • Drive campaigns, activations, influencer, and partnership programs that deepen engagement and advocacy.

  • Lead social, content, and experiential strategies to inspire and grow the community.

  • Partner cross-functionally across Creative, Merchandising, Digital, and Operations for unified execution.

  • Lead and mentor a high-performing marketing team.

Ideal Candidate

  • 12+ years of brand marketing experience in fashion or retail.

  • Proven record of building differentiated brands and driving traffic across channels.

  • Expertise in omnichannel marketing, social media, visual merchandising, and experiential activations.

  • Strong creative instincts and a builder’s mindset—energized by reinvention and growth.

  • Collaborative leader with exceptional storytelling and communication skills.

Why francesca’s?
The brand is evolving—not starting over. With a clear growth strategy, re-energized leadership team, and passionate community, this is a unique chance to help shape the next era of an iconic retail brand.

Compensation & Commitment

  • Full Time

  • 250K Salary + 30% Bonus

  • Unlimited PTO | Paid Parental Leave | Medical, Dental, Vision | 401(K) | Merchandise Discount | Inclusive, growth-oriented culture