alban y park - Fractional Creative Director

Short client description:
Albany Park is a direct-to-consumer furniture brand rooted in modular comfort, sustainable craftsmanship, and California-inspired design. They serve style-conscious, practical customers looking for furniture that adapts to evolving spaces and lifestyles, all without traditional luxury markups.

The need:
Albany Park is seeking a fractional Creative Director to evolve its brand identity and finalize a comprehensive brand book. This includes refining visual identity (logo, typography, iconography), defining art direction and photography style, developing a messaging guide, and enhancing packaging and unboxing experiences. The ultimate goal is to create a modern, modular brand system that scales across digital, print, and future retail environments. You can read their Brand Book RFP here

The budget:
Not specified; open to proposals.

Start date & time commitment:
ASAP; time commitment to be defined based on the proposal.

Special requirements (location, background, industry experience, etc.):
Experience in the home furnishings industry is a major plus. Must be available for in-person collaboration - based in LA/OC area.