Dr. Moritz (Gravitiq)
Brand Marketing Expert
About the Brand
Dr. Moritz is a growing gummy supplement brand generating < $8M in annual revenue. Following initial success with TikTok launches, the brand is preparing to scale its marketing spend. The team is seeking to strengthen the brand’s foundation - positioning, storytelling, and identity - to ensure long-term growth in the U.S. market.
The Role
Gravitiq is seeking a Brand Marketing Expert with experience in supplements and consumer products in the U.S. market. This short-term engagement (2–3 days of work) will focus on building a strong brand identity that resonates with consumers and supports scaled marketing efforts on TikTok and beyond. In addition to delivering this brand foundation, the expert may also continue to work with the internal team on an hourly consulting basis—providing ongoing guidance to ensure the strategy is executed effectively.
Highlight: There is potential for the internal team to work with an expert who charges on an hourly basis to guide us / help our team through the process.
Key Responsibilities
Audit the current brand identity and story, identifying opportunities to clarify positioning.
Define a compelling brand positioning, vision, and mission aligned with U.S. supplement consumers.
Create a storytelling framework that strengthens customer acquisition and retention.
Deliver actionable recommendations that the internal team can implement, with the option to remain engaged on an hourly basis for guidance through execution.
Requirements
Demonstrated experience in brand marketing within the supplement or wellness industry.
Strong understanding of the U.S. consumer market and current trends.
Proven ability to develop brand narratives that translate successfully across social platforms, particularly TikTok.
Skilled at translating strategic concepts into clear, actionable deliverables.
Budget & Timeline
Budget: < $5,000
Commitment: 2–3 days
Start Date: As soon as possible