Confidential
NY-based luxury accessories brand

Strategic Leadership

• Manage and execute the e-commerce and digital marketing roadmap aligned with brand objectives and

growth goals

• Own and manage the P&L

• Identify revenue-driving opportunities through audits, data insights and competitive benchmarking

• Work cross-functionally with creative, marketing, finance, operations, merchandising, planning, etc.

E-commerce & Site Management

• Oversee site performance, UX/UI, CRO, merchandising strategy, inventory alignment and site content

planning

• Lead platform optimizations and roadmap prioritization to drive conversion and sales

Digital Marketing

• Oversee paid media strategy, ensuring budget, channel mix, targeting, segmentation and creative drive

acquisition, retention, and LTV

• In conjunction with a digital agency, explore opportunities to expand performance marketing through testing and

new channel development

Email / SMS

• Evaluate and enhance the existing email and SMS programs, identifying opportunities to improve

segmentation, automation, and cadence as well as recommend A/B testing scenarios to increase

engagement, retention, and LTV

• Align lifecycle marketing with brand, product,t and content strategies, optimizing campaigns and flows to

support business goals and cohesive storytelling

Analytics & Reporting

• Audit and refine existing dashboards and reporting tools, ensuring they capture key KPIs and business metrics

insights to support data-driven decisions and uncover growth opportunities

• Leverage analytics to generate actionable insights, identifying trends and levers to optimize the site

experience, channel efficiency, and customer behavior

Team & Vendor Oversight

• Manage, coach, and mentor internal team members

• Guide org structure, hiring, and onboarding

• Manage external agencies and vendors; assess needs and evaluate partners as needed

Engagement Details

• 4-5 days a week

• NYC-based preferred

• Fee commensurate with time and expertise