Confidential —
Chief Marketing Officer

About the Company

This founder-led portfolio of home brands is united by a shared commitment to timeless design, accessible luxury, and elevating the way people live. Each brand blends thoughtful craftsmanship, warm aesthetics, and high-quality materials to create products with lasting resonance.

With work spanning eCommerce, retail, B2B, and experiential touchpoints, the company focuses on meaningful details, elevated customer experiences, and building brands with true staying power. As the business scales, they are seeking a senior marketing partner to bring clarity, cohesion, and an 18-month roadmap that strengthens positioning and enables smart, sustainable growth.

THE ROLE: Chief Marketing Officer

The Fractional CMO will provide strategic leadership across the portfolio, with responsibility for:

  • Defining a unified marketing vision that articulates where each brand is headed, how they reinforce one another, and what should live as shared services vs. sub-brand initiatives.

  • Developing annual and quarterly marketing strategies for each sub-brand, inclusive of channel mix, brand storytelling, campaign architecture, and growth levers.

  • Translating strategy into a resourcing plan, outlining required roles, competencies, and external partners to execute effectively.

  • Building a measurement framework, setting KPI structures and reporting cadences that drive clarity and accountability across brands.

The company is seeking a leader who can:

  • Bring cohesion to a multi-brand portfolio with overlapping but distinct audiences.

  • Clarify strategic priorities and decision-making frameworks across D2C, retail, B2B, and experiential channels.

  • Identify the gaps and resources required to support scale—internally and externally.

  • Provide clarity and alignment during a period of rapid growth and brand evolution.

Compensation

  • $20k-30k

Start Date & Commitment

  • Flexible start date

  • ~20 hours per month for 3-6 months

  • Remote friendly

  • Experience across both D2C and B2B required

  • Background in higher AOV or considered-purchase categories strongly preferred