Case Study

Caldera + Lab

[01]

ABOUT THE COMPANY

Caldera + Lab is a high-performance men’s skincare brand rooted in science, sustainability, and efficacy, known for its potent natural formulas and loyal customer base.

[02]

OUR PARTNERSHIP

The brand sought to expand from its DTC and Amazon roots into wholesale, invest in brand marketing, and deepen its emotional resonance in an increasingly saturated market. THE BOARD brought together a curated team of experts in brand strategy, creative, marketing, and retail to lead a high-impact Blue Sky Brainstorm. Over six weeks, we delivered a future-forward roadmap—refining the brand’s positioning, clarifying growth opportunities, and elevating storytelling across every touchpoint.

[03]

DEMONSTRATED IMPACT

Our work resulted in a strategic actionable path forward with a revitalized brand identity, expansion strategy, and marketing roadmap tailored to position them for acquisition readiness. We identified whitespace, optimized for omni-channel growth, and established a bold narrative to elevate the brand from DTC success to acquisition-ready powerhouse. Post Blue Sky, Members were engaged to execute the brand identity recommendations.

Our team

  • April Uchitel, CEO

    Brand & Retail Strategy
    Co-Founder, The Board
    CEO, Violet Grey
    CEO, Onda Beauty

    [executive?]

  • Kelly St. John, [title?]

    Beauty Brand Advisor
    Retail Distribution Strategist
    VP, Neiman Marcus

    [?]

  • Glisten Cieslak [?]

    Multifaceted Marketer
    Celebrity Talent
    Head of United Talent Agency & FIMI Group LLC

    [?]

  • Jamie Rosen, [?]

    Storytelling, Branding (Identity, Persona, Positioning, Voice), Content Strategy
    Condé Nast & Hearst Magazines, Town & Country

    [?]

  • David De Nino [?]

    Wholesale/Retail, Integrated Marketing, Market Entry, Distribution
    Head of Brand Partnerships, Allure Store

    [?]

  • Alisha Goldstein [?]

    Creative Agency – Brand Identity, Creative Direction & Positioning
    Founder of Jane Smith

    [?]

  • Anna Vale [?]

    Fractional CMO Omnichannel, Sephora, Brand Marketing, Influencer Strategy
    VP, Shiseido, Estée Lauder, Space NK

    [?]

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